Art Basel And The Fall of The Art Market

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Unless you have not been using any sort of social media this past week, you have probably seen “the banana”. Yes, the banana that was stuck to a wall with grey duct tape, during Art Basel Miami Beach 2019. Yes, the banana that someone purposely payed $120,000 for, instead of recreating it at home with tape and uh, a banana.

After seeing it, you were probably mocking this art piece too, just like everyone else did. And, why not? It is something that even a baby could recreate, and the fact that it was sold for such a high price, makes the whole situation even more ridiculous. However, what the majority of people don’t know is that this was the purpose of the artwork all along.

Maurizio Cattelan is a very famous Italian artist, known for his satirical pieces, such as “America”, a golden toilet that, although it’s made from a precious material, it is reduced to a base where users are invited to pee and poo. As well as “La Nona Ora”, a sculpture of a meteorite hitting Pope John Paul II, a mockery of the Catholic faith when Christ screams "Why have you forsaken me ?”. Even though they are dark and controversial, none of these artworks have received the same amount of attention that “Comedian” has, in the past few days. People queued for hours, just to be able to examine what makes this banana, art? Is it its yellowness? Is it the angle at which the duct tape was placed on the wall? It doesn’t matter, it was still sold for $120,000, even though no one knew the meaning behind it. And that was Cattelan’s mission all along.

Not to make money, but to show how superficial and money-obsessed the art market is nowadays. A world where the concept always has a smaller value than the material. And it makes sense why Cattelan decided to display “Comedian” in the world’s most materialistic art exhibition ever. The only place where people think it is justifiable to spend horrendous amounts of money, on things they don’t even understand. A place where their visitors have more money than sense.

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Ever since I read about this event, I have been trying to find a decent reason as to why someone would seriously think it is art, and not what it actually is, a prank. And after days thinking about it, I have failed. This piece is just what Maurizio Cattelan meant for it to be, a joke. Nonetheless, there is still a small chance of hope to show people the only meaning behind “Comedian”, and that is David Datuna. Another artist that was showcasing his work at Art Basel Miami, decided to join the queue for hours, only to rip the banana off the wall and, wait for it, eat it, hours after it had been sold. The artwork was recreated immediately, with a banana that Cattelan’s assistant bought from a local store nearby (and peace was restored on earth), showing visitors of the pretentious exhibition the actual concept of this piece. How the art market is currently driven by financial speculation and materialistic forces.

Over a decade ago, Damien Hirst wrote an a must read article that in a funny way, draws a picture of the superficial crisis that the art market is going through at the moment. With profanity and mockery, Hirst perfectly describes the reason behind it, why “Not so nice people sell shit to fools?” And why us fools, fall for the not so nice people.

“The reason why c**ts sell shit to fools is two-fold, with a third point – three elements – c**ts, shit and fools. (1.) Because the fools behave like they are supposed to – like fools!

(2.) Because of (1.) then the c**ts come out of the woodwork and make a killing!

But that’s not the whole of the story, this scenario – points (1.) and (2.) work together as a force (3.). Which in turn creates a decline in quality, this is the ‘shit’ in ‘why c**ts sell shit to fools’.”- Damien Hirst

ART & DESIGNElena Ardila