Our Favorite Emerging Brands That Are Definitely Worth the Splurge
We live in the age of media–I believe we can all agree on this–and I would say our generation has a love-hate relationship with this simple fact. Social media apps, such as Instagram, put us in the spotlight 24/7, often distorting the image and beauty of reality. However, it also enables companies and start-ups to gain the spotlight that they seek and crave in a much quicker and powerful way: through mass communication. This allows them to develop and establish themselves in a catalysed way.
I love shopping. I love clothes. I love the feeling of cutting of the price tags after a long day in the city with acing feet on my bedroom floor. I think the brands we see on Instagram are the emerging brands that we notice on a daily basis, and although I love roaming around the city with my girlfriends, I believe that retail stores are slowly but surely becoming less important. One click on Instagram and I can buy the product I loved on the latest post. In that sense, the classical shopping ritual has changed. Now you can roam the internet for days and find unlimited amounts of brands that fit your personal style which is amazing, however I often wonder, how do you choose which brands have great quality and which ones are actually worth the hype?
Coming up are my 9 secret, or “not-so-secret” emerging brands that I love to shop from!
STAND STUDIO
@standstudio.official
If you are looking for a chic but funky jacket/coat this is where you should head to. Stand has amazing designs that literally blow my mind away. To me, the brand represents Scandinavian simplicity with a twist. Their designs are thought through and they offer, high fashioned leather pieces at an accessible price. So, this brand especially for young adults is a must know!
SUNNEI
@SUNNEI
This brand is a bit more high-end but just makes you seem effortlessly well dressed, with bright colours and a boyish look it reminds me of summer in Berlin! Very funky, very quirky. Definitely an iconic style. I love designers that seem to have no comfort zone at all. Designers that release new pieces that make you wonder sometimes who would buy such an eclectic item. Sunnei definitely hits that category. Buying something from this brand might actually surprise you, making you feel so out of your comfort zone that you will come to love it.
PALOMA WOOL & Lisa says gah
@palomawool (Left) and @lisasaysgah (Right)
Instagram’s favourites– these brands have become quite well-known for their 80s looks and cool prints. If you are looking for bottoms and tops that will turn people’s heads as you’re walking down the street, this is the place to shop! They have an amazing visual identity and definitely great prices. If you want to shop the style that has become “in” over the last two years all over the Internet, this is the place to go. Each piece is individually unique and can be styled up in a matching set or down with just a white or black T. I believe they are one of those brands that give you a boost of confidence as soon as you try on their clothes.
Yasmina Q
@_yasminaq_
I think there is not one brand out there that I love supporting more than Yasmina Q. Their chic effortless elegant styles, with a touch of youthfulness, will literally enchant you. Their website is pure and beautiful, and the company’s core values of giving back and supporting various charities really make them a brand to look up to. Why not be fashionable and philanthropic at the same time? If you are looking for a lovely dress to wear while drinking a sundowner, this is where you should get it!
AMLUL
@amlul
Although AMLUL always has a small and niche collection, their designs are impeccable and remind me of my Spanish friends. They ride the line between sexy, sporty, and cool so well that each piece can be worn to any type of event. Their key value of atemporality is represented by their hashtag #NoMoreSeasons. You only have one chance to buy their products and that is what makes every design so special! It almost feels like each piece was handcrafted for you.
STAUD
@staud.clothing
For anyone who does not know this brand, it is time to hop on board! The bags you have seen all over Instagram are STAUD designs. Simple, fit to every outfit, and definitely a head turner! In their own words, STAUD has a “feminine aura that’s equal parts seductive and self-governing”. Also, check out their sets for a fun or elegant summer looks!
SIR
@sir_thelabel