Well-known presenters Sarah Greene and her husband, Mike Smith, were chosen to play themselves, giving even more authenticity to the production. Greene led a team of investigators and a camera crew spending the night at a house that terrorised a mother and her two daughters, while Smith manned a bank of phones in the studio where audiences could call in to talk about their own paranormal experiences. Journalist and known sceptic Micheal Parkinson, led the whole production from the studio, where he discussed the events as the evolved alongside a paranormal specialist. Something like this had never been attempted before, considering this happened even before one of the most famous examples of the found-footage genre, The Blair Witch Project.
Producers at the BBC were hesitant to present the program to the audience as something completely real, and decided to take a variety of precautions in order to safeguard the interests of the studio. They included writing credits at the end of the program, had an announcer explain to the audience before the beginning of the show that what they were watching was a work of fiction, and even had a recording that explained this to the viewers if they decided to call the number on the screen. It was also explicitly advertised that the show was not for children. The only place where it wasn’t clearly stated that it was fictional, was during the broadcast of the show itself. But many people tuned into the show late and missed the initial message.
This is how everything began to go horribly wrong.
As the show began to air, around 20 to 30 thousand phonecalls were received, causing the BBC switchboard to be jammed, meaning that the pre-recorded message no longer played for future callers. But the program began as planned, with the investigators going to the house of the family of 3 and talking to them about their paranormal encounters. As the family begins to talk about the terrible noises that seem to come from the walls, phone calls started to come in. Concerned viewers start pointing out what seems to be a mysterious figure lurking in the dark. Throughout the show, more and more people call to point out this dark figure, as the team continues the investigation.