B&A Events Introduces: Vudafieri-Saverino Partners
Business & Arts had the amazing chance to get an insight into the work of Vudafieri Saverino Partners. The renowned studio based in Milano and Shanghai has been playing a dominant position in the international realm for the last 15 years with projects that range from architecture and interior design, to retail and restaurant decor.
Inspired by a wide variety of elements spanning from contemporary art and photography to cuisine, their projects respond actively to a variety of stimuli that our society is teeming with.
Moreover, the interactive workplace they foster further fuels inspiration and succeeds in giving life to one of a kind projects.
When asked about the essence of his work, Tiziano Vudafieri points at the importance of listening and of being story listeners as much as storytellers.
How their innate curiosity and sensibility were then turned into a successful modus operandi can be perceived by looking at their work for Peck @City Life.
Their work at City Life truly encapsulates their working method and their willingness to marry tradition with modernity. Carefully analysing the features of the traditional high-end Milanese food store Peck, Vudafieri and Saverino Partners planned a new store for the brand in 2018.
Honouring the soul of the tradition while giving the building a contemporary identity, they gave life to a new Peck restaurant, cocktail bar and grocery store which is in line with the colour tones of the traditional store: clear wood, black metal and Carrara marble.
A further sign of their mastery in bringing a Milanese myth into the Milanese Modernist culture can be perceived in their quote of Torre Velasca: in the restaurant pillars with the shape of the famous Milanese landmark stand out.
Here are some questions that the members of B&A asked to Vudafieri and Severino Partners during the event:
Why did you choose to expand to Asia? Why did you choose Shanghai specifically?
Asia presented itself as an opportunity for the Milanese studio, who especially appreciated the multifaceted character of Shanghai, which soon became their Asian base. By no coincidence, they located their Studio in the French concession borough which was built by European architects looking at China and Chinese architects inspired by the Bauhaus. Such a culturally diverse atmosphere and melting pot where socio-economic clashes are before people’s eyes is definitely one of the main reasons why they established there, always being on the lookout for places to trigger their curiosity.
How can a client decide to assign you a project if as a Studio you don’t have a specific style?
Their reputation for being good listeners plays at their advantage as clients -oftentimes sophisticated ones - are aware that they can tell a local story using international design.
It’s their attitude more than a specific iconographic result that is appreciated: by listening to the genius loci and the interests of their clients they put in action a dialogue which is always defined by the specific place they work in. Their work can be perceived as a true homage to a place.
