A fashion magazine is a sequel of aesthetic stories or in other words photographs that capture the evolution of fashion. Hence, the status of Fashion Photography was born, an art that is identified as the essence of fashion magazines such as Vogue Italy, which presented the first ever international Fashion Photography Festival in Italy: the Photo Vogue Festival.
Talks, meetings and exhibitions in the leading Milanese galleries where the buzz in the Italian fashion capital from the 22nd to the 26th of November.
Business&Arts attended the exhibition The Female Gaze, an exhibition featuring photographers that revolutionised the way the female body is represented in fashion but also one of the main talks of the festival by Ilaria Bonacossa, an accomplished Italian curator and contemporary art critic.
The Female Gaze, is an attempt to break with the objectifying vision of women traditionally seen through the male lens, thanks to the subversive act of putting a woman behind the camera and lead the way to the redefinition of the female body.
So where do photography and fashion meet? The fashion industry constantly creates desire and so do women portrayed through the ‘Male Gaze’. Thus, the reassertion of the female identity as more vulnerable, complex and less artificial has led to redefinition of the idea of desire that shines through the art of fashion photography.
Gabriella Gallo, Event Manager of Business&Arts recounts:"The area was divided into different sections: a space devoted to talks and conferences and a separate room hosting the exhibition launched by Vogue Italia in between of a series of books dedicated to the fashion and photographic world."
I attended the talk with Ilaria Bonacossa titled ‘Is Armin Linke a photographer or an artist? Guided tour to the exhibition: The appearance of that which cannot be seen at PAC in Milan’. Being the curator of his work, she introduced one of the most well-known photographer and filmmaker in Europe. His work aims at giving to contemporary photography a scientific, philosophical and sociological meaning and to unify this instance to art and contemporary architecture. Ilaria Bonacossa’s speech, together with the projection of some of Linke’s most significant pictures, guided the audience through the presentation of this exhibition and gave us the possibility to appreciate the work of such an innovative photographer, perfectly inserting the talk in the spirit of Photo Vogue Festival.
